Teaching

MARK 4368: Pricing
MARK 7371: Pricing Strategy

Pricing is one of the most important and least understood of marketing decisions. This course aims to equip participants with proven concepts and techniques for assessing and formulating pricing strategies. We will accomplish these objectives using a mix of lectures, case discussions and pricing simulations.

Smart Pricing Business

Interesting Pricing Stories

BZAN 6310: Quantitative Analysis for Business Decisions

Online Resources
Probability and Statistics at Khan Academy
FiveThirtyEight

I have previously taught the following courses:

  • Empirical Marketing Models (Ph.D.)
  • International Marketing
  • Internet Marketing
  • Marketing Research
  • Marketing Management
  • New Product Development